When it comes to the connection between SEO and accessibility, SEO experts are essential. These are some ways that our work can help to improve accessibility.
People, businesses, and our society all benefit when everyone can access the internet. You can increase a website or app’s accessibility for users with limitations by designing and coding it in accordance with accessibility standards. Regrettably, a lot of websites and apps are poorly made, and accessibility issues prevent some people from using them.
This post will guide you in making your website more user-friendly and accessible to all visitors. Furthermore, you’ll comprehend why accessibility is important in improving your SEO performance.
What is Web Accessibility?
Making websites accessible for all users, including those with disabilities, impairments, and limits are known as Web Accessibility. Following certain design guidelines for web accessibility ensures that users with disabilities or restrictions enjoy an experience that is at least comparable to that of non-disabled users. This assures that all users may access your material.
Principles of Accessibility
The Web Content Accessibility Guidelines (WCAG), which are used to develop accessible digital information, have four principles. The clear implication is that the information won’t be accessible, especially to users with impairments, if any of the key principles are broken.
Let’s examine the four accessibility guidelines in more detail:
- Perceivable: The content must be presented in a way that allows users to access it using any one of their senses.
- Operable: A user should be able to manipulate every aspect of the material using their preferred input devices, such as a keyboard, mouse, trackpad, or other assistive technologies (AT).
- Understandable: The user must be able to understand the content format. This covers the terminology, directions, how to use it, and other things.
- Robust: If the application is comprehensive, different types of technology and devices can access the content. Robust applications integrate effectively with a variety of assistive technologies in terms of accessibility.
Why is Web Accessibility Important?
For everyone in SEO, including the designers and developers we collaborate with, making sure the websites we work on are accessible to everyone should be the highest priority.
All users benefit from an accessible website:
- The website is simple to use
- Make better experience
- Discover the data they’re looking for
Web Accessibility is essential since it is a must and is not an option. Making accessibility a top priority will improve the user experience for all of your users, including those who visit your site with disabilities or limits.
The Best Practices to Improve Web Accessibility
It’s a common misconception that web accessibility requirements interfere with SEO specialists’ ability to conduct their tasks. On the other hand, as we mentioned earlier, improving accessibility can boost SEO. SEO and web accessibility have similar characteristics. Enhancing accessibility can significantly improve user experience.
Here are the best practices to improve your Web Accessibility:
Perceivable Web Accessibility
- Provide text alternatives: Any non-text elements on your page, such as photographs, videos, and audio content, must have a text alternative so that people who are blind may interpret them. The most popular method for complying with this recommendation is to use image alt text, and it is advised that you do so for any non-decorative images on your website.
- Provide alternate ways to consume time-based media: Audio and video elements are also included in time-based media. Provide a detailed transcript of the recording for audio content. Make sure captions for videos match the music. Users with hearing loss can benefit from both of these.
- Structure content in an adaptable way: According to this guideline, you should write your HTML files so that if the page styling were to be deleted, the information and structure would still be retained. For instance, information is conveyed by using appropriate headings, sorted and unordered list components, and bold and italic text.
- Make your content easy to see and hear: To ensure that everyone, including those who are color-blind, can read your content and comprehend any visual information you wish to express, it is crucial for people with sight to use color contrast. Users should also be able to change any background music playing on your website or stop it altogether.
Operable Web Accessibility
- Provide full keyboard capability because certain visitors to your website may not be using a mouse or touchpad. As a result, only the keyboard should be able to access every feature on your website.
- Give visitors enough time to engage with your website: Provide an appropriate amount of time to read, watch, and interact with your site’s various content kinds. Users should be able to extend or cancel any time-limited actions on your website.
- Reflexes can be brought on by information that blinks or flashes more than three times per second. Best to stay away from this. It’s necessary that you give notice if you can’t for any reason.
- Give recommendations so people may find their location and where they can go: Users can tell where they are on your website and which elements are links by looking at things like the page title, links that make sense, keyboard focus indicators, and appropriate headings.
Understandable Web Accessibility
- Make quality content: When creating your content, take into account the entire range of your possible audience. Many readers should be able to understand your writing, especially those who are learning the language of your website.
- Structure the Pages: Plan the structure and navigation of your website so that visitors can easily find the pages and connections they need. Included in this is placing the navigation above the fold, most frequently in the page’s header.
- Write useful error messages: No one really likes to see an error notice, so give visitors clear directions on how to fix their mistakes and an explanation of the error.
We should remember Web Accessibility is about compassion and knowledge rather than considering it as extra effort and expense. Everyone should be able to use the web since it was created for everyone. Hope, this blog helps you on improving your Web Accessibility.