WHAT IS GOOGLE ADS?
Google Ads is the Google’s online advertising program. Through the Google Ads, you can be create online ads to reach the people exactly when they’re interested in the products and services that you can offer. Google Ads is the product that you will use to promote your business, help sell products or services, raise awareness, and to increase traffic to your website. Google Ads accounts are the managed online, so you can be create and change your ad campaign will be at any time, including your ad text, settings, and the budget. There’s no more minimum spending commitment, and you set and control your own budget. You can choose where your ad appears, set the budget that’s comfortable for you, and easily measure impact of your ad.
HOW TO CREATE A GOOGLE ADS CAMPAIGN?
Ready to learn how we can put together the simple but an effective Google Search Ad for our business. Because our Google Search Autopilot tool is possibly the easiest way to do it and also free, I’m going to take you through steps within the platform. Before being able to create the campaigns, however, you’ll first need to create the Google Ads account. Once you’ve done this, you can sign in to and connect your account to Google Search Autopilot and you’re ready to go.
CREATING A CAMPAIGN
The first step, once you enter Autopilot, is to click on the button to ‘Create campaign’
BUSINESS AND AUDIENCE
Now the new screen has opened. Here you’ll need to fill the URL of your website or specific page you want to link your ad to, select in which the physical location you want to be shown in ad and in which language you want to advertise in. Still, this is easy and basic method. In last field, you are required to give at least 1 keyword to create your campaign. Also add a keyword using keyword research.
WRITING YOUR AD
So now that you’ve to fill out all of the fields in the previous step, we can move onto next step. Writing the compelling text for your ad. This is your chance to highlight a products and the services you offer and to show what makes your business unique. On the next page of Autopilot, you’ll be able to write all of the text for your ad copy in the 3 steps.
Your text can be consist of two or three headlines where you can enter up to the 30 characters each to promote your product or service. By default, the headlines were separated by a vertical pipe. Be aware though, it’s possible that these show differently based on the device someone is using when your ad shows up.
Use description fields to highlight the details about your product or service. It’s a good idea to include the “call to action” the action that you want your customer to take. If you’re an online store, your description might be include “Shop now” or “Buy … now.” If you offer the service, you might want to add something be like “Get a quote” or “See pricing.”
Check mobile and desktop version
Always make sure that your ad looks and reads correctly for both the people that will be see your ad on their computers as well as their mobile devices. Your heading and the description should be mobile optimized content, because the majority of the users comes from the mobile search only.
WRITE TEXT FOR YOUE AD COPY
The main purpose of your Search Ad is to reach the potential customers in an effective way. In order to do so, it’s important that your ad copies were specific, appealing and to be relevant.
DETERMINING YOUR BUDGET
Okay, so now we have to determine how much money that we want to spend on this ad. Your daily budget is the average amount you’d like to spend each of day over the course of the month. Also you’ll be able to change or cancel this budget at any moment and as much as you’d like. It could very well be that your Spend may vary on each day, however, you’ll never pay more than that what is determined to be your monthly charging limit. Also your monthly charging limit is calculated by the multiplying your average daily budget by average number of days in a month. You may have the days that your search ad will get you more traffic than the others, which could be result in you spending up to 2 times as much of your daily average.
REVIEW YOUR AD SETTINGS
We’ve made it to final step. Now, all that’s left to do is to go over all of settings you have to arrange for your search ad, to give your campaign name, click on the Publish button to publish the ad campaign in the search engine.
Check these settings are present and also correct:
- Website’s URL
- Language and the Location
- Campaign name
- Connected to ad account
- Ad copy and the appearance for desktop and mobile devices