TOP FIVE SITE AUDIT TOOL

WHAT IS SITE AUDIT?

In simplest terms, a site audit is the process for evaluating the search engine friendliness of a website in multiple areas. Think of it as a comprehensive evaluation of the site’s overall performance. An audit uncovers tactics and technical elements to prioritize to improve SEO positioning.. Here we will see the top five site audit tool.

WHAT IS GOOGLE SEARH CONSOLE

   Google search console is a free toll that will enables you track your website in search engine result page. It helps to track search engine rankings along with keeping update on errors, security issues, index issues that may affect your website performance. It provide insight on how website is doing on organic search as well as ways to makes changes in google index.

HOW TO INTEGRATE WORDPRESS SITES IN GOOGLE SEARCH CONSOLE?

Step 1: First you want to navigate to the google search console. Than sign in using the Google account.

Step 2: Than click on the add property button that’s located in the top right corner of dashboard.  Than the box will appear that will promote you to paste the URL of your website. 

Step 3:  Under the recommended method tab on the following screen, you need to download the HTML verification file by clicking on the hyperlink given. Than save this file to your computer.

Step 4: Upload the file to your website via FTP format. This requires direct access to the server, which you can obtain via file transfer protocol. Click and

WHAT IS AHREFS?

Ahrefs is one of the leading data companies and providers for the SEO tool sets. Their goal is to help companies in invest their money in smart SEO strategies, and help maximize traffic to their website. With their tools, Ahrefs provides the means to save your company time by automating your marketing practices. When you understand how to use the Ahrefs, these tools can assist with everything from the backlinks, to keyword tracking, Domain rating. here we will se how to use the Ahref.

AHREF TOOL DASHBOARD

DOMAIN RATING

The Ahrefs Domain Rating is a rating of your domain based on how many other domains are referring to it. If google sees that there is strong number of other domains that are linking to the website, it translates that into your site being trusted site for specific keywords, or key phrases. 

BACKLINKS

The Ahrefs Backlink metrics are looks simple, but it has wealth of knowledge buried within it for increasing your backlink profile and analyzing your competitors. Ahrefs’ New Backlinks alert automatically tracks new backlinks to your website from the other websites, or broken links.

REFERING DOAMIN

Let’s know how many different domains are your backlinks are coming from and gives you another way to measure your site’s growth. This can be especially helpful anytime you’re doing outreach campaign or attempting to grow your site by doing the guest blog posting.

ORGANIC KEYWORD

Ahrefs gives you amazing keyword research and the measurement tools so that you can keep your site on mission to rank for right keywords and key phrases to help you succeed. Starting with the most important keywords and moving down to various tiers of importance from there.

TRACKED KEYWORDS

Tracked keywords are the specific keywords that you’ve manually input into the Ahrefs that you want to actively track. From Ahrefs dashboard, you’ll see how many of those specific keywords that you’re ranking for the positions 1-3, 4-10, 11-20 and 21-50.

WHAT IS GOOGLE ANALYTICS?

   Google Analytics is a web analytics tool that will provide a depth insight to your websites and business to your online platform. Google analytics is one of the most popular tool in the market. This is a free toll and it gives a valuable information about the website traffic and audience behavior. Google analytics will Integrate with other google service perfectly and if you other google based service for marketing, google analytics will be best to track the information.

GOOGLE ANALYTICS IMPORTANCE

GAIN INSIGHT INTO YOUR AUDIENCE

   See who visits the website and where your audience is located. You can also what users are doing in our website and how long they stay in our website. You will get an idea to develop a business by a calculated manner.

OPTIMZE YOUR MARKETING STRATEGIES

   Having insight into the market segment will make it easier for you to create right marketing campaign decision in the order to achieve the better results.

MAINTAIN QUALITY CONTENT

     As the tool allows you to see which pages and links get more click. This will helps you to create a good content and optimize the content for the audience preferences.

TRACK ONLINE TRAFFIC

In this Google analytics you will track the traffic comes from which social media platform. Here we will see some social media platform show in the Google analytics.

 WHAT IS GOOGLE PAGE SPEED INSIGHT?

   Google page speed insight is a free tool to analyze and improve the page speed of our website in both mobile and desktop version. It gives a score to our website by analyzing the optimized website content. Also it gives suggestion to improve the websites speed. It will collect the data from both the lab and field environment. The lab data will used to debugging the issues. This data will collected from the field environment.

HOW TO USE GOOGLE PAGE SPEED INSIGHT?

This is the very use full and easy to use this tool. Here we will see about how to use this tool.

Step 1: Go to the Google page speed insight and enter the website URL whether its competitors or own. Then click the analyze button. Wait for the tool to analyze the report.

Step 2:  Once the analyze process is completed. The score for the website will be shown for both the mobile and desktop version 0 to 100. Also see the list of suggestion to improve your website speed in Google.

Step 3:  Than review the opportunity. For each opportunity Google suggest you to save in estimate time. So this will help full to optimize the website.

Step 4: After implementing the changes in the website and rerun the website in the Google page speed insight. Sometimes the score will be differ even though you don’t make the change.

GT METRICS

GTmetrix is the performance analysis and reporting tool that alerts you to technical issues on your website that may be impact site speed and user experience. Google is increasingly focusing on user experience as their ranking factor and it’s been shown that improving the factors like page loading times can be positively impact your search engine rankings.

FEATURES & BENEFITS:

GTmetrix captures the performance data from your website, analyzes it using a same rules as the Google Page Speed Insights and Yahoo! Y Slow, than gives you the performance score and an indexed rating that’s the relative to other users on the platform. You’ll be able to objectively measure your page speed and see how you compare to the other websites. The next step is to optimization, GTmetrix helps you to visualize how page load times will connect to total page size and the total number of the requests so you can be implement the best strategy to improve the user experience for your visitors and climb in the SERPs.