What is Link Building and How To Do it?

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Making your website appear as high as possible in Google search results is known as SEO. The more prominent your company is, the more visitors and sales it is likely to attract and the higher your site ranks. There are some techniques like link building to improve the website, the article will help find out about the link building concepts.

What Is Link Building?

what is link building

Link building is a search engine optimization strategy that raises your search engine rating. One of the main ways search engine algorithms assess a page’s importance is through links. SEO content is useful if it attracts a lot of links or backlinks. Both internal and external linking boost your website’s exposure. Additionally, links make it easier for search engines like Google to crawl your website.

Why Link Building is Important?

Link building is the marketing strategy used to obtain links which point to your website from other websites. It is regarded as one of the most effective and crucial methods for achieving better On Page SEO rankings. Even Google’s Andrey Lipattsev acknowledged the significance of backlinks during a Q&A session.

When you consider it, this makes sense. A page should/must be excellent if it receives many backlinks from relevant websites. Search engines will take this as one of the reasons to rank it higher because they will see it as a popular or important page.

Imagine that we run a website to advertise the shoes we offer. We face off against another shoe company. One of the ranking elements Google will consider when deciding how to rank our individual pages is through link popularity.

How To Do Link Building?

The Link Building is like art, we need to choose the proper and related links to add like choosing a colour variant in the painting, if we choose a colour which is unrelated and did it, the entire painting will collapse. Like, if we choose a single unrelated or unauthorized link to add to our website, that single link might give search engines a chance to reduce the rank of the website. So, they are some tactics and techniques to do link building.

Asking For Links

asking for links

As the name implies, this is the process when you get in touch with the website’s owner and persuade them to link to you.

The individuals you reach out, to maybe a chance of don’t care about you or your website, therefore they have no reason to promote you or your efforts unless you are more popular. So for that, we need to give them a compelling reason. Therefore, think about what’s in it for them before you ask them to connect with you.

Here are some link building techniques and strategies that come under the asking for links in the basics of SEO, along with a stated “compelling reason” for each.

Guest posting: Publish informative stuff on their website.

skyscraper approach: Show them a source that contains more details on a subject they have mentioned shortly.

Good review: Describe their goods or service favourably on your website.

Offer back: If they agree to link to you, offer to link back to them.

Good source: Show them a useful source that complements their current list.

Broken link: By offering a substitute, you can aid them in repairing a “dead” link on their page.

Image sharing: Provide them with your own images to share

The truth is that getting links from other related website owners is exceedingly difficult. Either you have a truly exceptional resource that will impress them, or you have more respect in your industry, in which case they will be pleased to fix you a link as a favour.

Adding Links

It’s referred to as “adding” a link if you can visit a website that doesn’t belong to you and manually add your link there. The following strategies fall under this category most frequently:

  • contributions to business directories.
  • creating a social media profile.
  • blogging comments.
  • posting on message boards, social networks, and Q&A websites.
  • displaying positions for a job search.

Using those strategies to build links is fairly simple. Such links typically have very little significance in Google’s eyes for this precise reason. They might even be marked as spam in some circumstances.

These links hardly give you a competitive advantage aside from that. Nothing prevents your competitors from doing the same if you can manually add a link to a website.

In any way, you can’t completely disregard this category of link-building strategies. For some reasons other than SEO, each of these might actually be very helpful for your internet business. Like,

Business directories: If you’re performing On Page SEO for a shoe company website, you really need to list it on three to five of the most popular directories, such as top vegan shoes, av heels, holysouq, etc. Although they won’t be especially powerful links, you might actually attract some clients thanks to them.

Industry forums: If you are aware of any lively forums or communities where members of your target audience congregate, you ought to be active there as well. But simply posting your links without making an effort to contribute to conversations will get you banned from these places very quickly.

Earning Links

When other websites connect to the pages on your website without you asking them to do so, you “earn” links. This certainly won’t happen until you provide other website owners with something truly exceptional that they will genuinely want to highlight on their websites.

People, however, are unable to attach to objects that they are unaware of. Therefore, you will need to invest in promoting your page, regardless of how fantastic it is. Additionally, the more individuals who view your page, the more likely it is that some of them may decide to link to it.

What is a Good Link?

what is a good link

It’s crucial to understand what creates a good (or terrible) link. Since you can then concentrate on creating links that will raise your Google rankings. There are some general concepts for good links, such as

  • Authority
  • Relevance
  • Anchor text


Authority is the total quality of a website or webpage, which is a term in SEO. The backlinks may carry more weight if the score is greater. So, a link from a website with a lot of authority is frequently more beneficial. Consequently, it can raise the rank of your page. In other words, compared to a page with no votes, a page with some strong votes of its own will cast a stronger vote. The fundamental idea behind Google’s well-known PageRank algorithm is this straightforward idea.


The relevance of the site matters when it comes to links. A lot.

On Google’s “how search works” page, there is evidence for this is

Beyond keyword research, the systems also analyse if the content is relevant to a query in other ways one of several factors that we use to help determine this is understanding if other notable websites link or refer to the content.

Anchor text

A clickable passage of text that points to another page is known as anchor text. It frequently provides a brief summary of the topic of the linked page.

Therefore it comes as no surprise that Google uses the terms in the anchor text to better comprehend the subject matter of the cited page and the keyphrases for which it should be given preference in search results. Page rank, anchor text, and proximity information are just a few of the strategies Google uses to enhance search quality, according to the original PageRank patent.


Maintaining a blog helps improve internal links and gives you additional chances to link back to particular items or other internal pages. Remember to include links from social media websites as well. It worked so well because it was predicated on the notion that a link may be viewed as a recommendation for a page. According to the hypothesis, when someone links to another website, they are inadvertently endorsing it as a valuable resource.



Dinesh Kumar VM

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