What is Image Optimization and How to Optimize Images Perfectly for SEO? 

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Creating unique content for the page and doing basic Optimization does not make the content good and it does not get a high rank in the Search Engine. To do so, the images that are added to the content need to make it more structured and drive more traffic toward the page to get a high rank in the Search Engine.

Let you get the way on how to optimize images to your content perfectly to make your content more unique.

What is Image Optimization and How to Optimize Images Perfectly for SEO? 

What is Image Optimization?

Image optimization refers to the process of reducing the size of the image without affecting the original quality of the image. Image Optimization is also used to create and deliver high-quality images to increase user engagement by using images in the ideal format and size.

What is Image Optimization

The use of images in the websites without the Optimization process leads the websites to take more time for page loading and it results in the Page rank.

Why Images are Important?

There are a huge number of users visiting your pages in the Search Engine. If your page does not have proper images, it may have the chance of an increase in Bounce Rate. By paying attention to the Images to the content you can increase the chances of getting more traffic to your websites.

How to Optimize Images for SEO?

The optimization of the images includes some of the key factors to follow which are,

Resize your Image

After selecting the images for your site, the File size is not the same as the image size. Change the image size to the required one, that needs for your website.

Higher resolution and larger-sized images will significantly slow down the loading of your page. They should be scaled down and sized for the web even though they are effective for printed products.

Save the image in the proper format. Every one of PNG, JPEG, and GIF has advantages. For this, the images are saved in the format of JPG. The other leading web image formats include PNG, JPEG, SVG, and GIFs.


Enter your file name for the image and save the image in the required format from the options that are available in the list.

Optimize Image File name

Name your image file of the website with relevant keywords. Naming the images with relevant keywords makes your site more structured. The creation of the file name should relate to both Search engines and the user.

The words that are entered in the file name will be separated by hyphens at the beginning and end of the name, but the inclusion of other symbols is considered while naming the file.

Use of Alt Text

While viewers need the visual, search engine spiders want hints. The Image content of your website is not accurately indexed without replacing text by the Search Engine.

how to optimize images

An effective alt tag offers context and benefits people who are blind. The fact that search engines can read the alternative text to determine the page’s ranking is particularly beneficial when a bug stops an image from loading. The alt tag should contain more information than the file name.

 Make Images Mobile Friendly

Mostly the Search Engines Algorithm uses mobile-first indexing mainly to make the sites to visible on mobile. So, optimize the images also for mobile users. For this, ensure your website structure and layout are responsive on mobile.

So, optimizing the images for mobile users significantly increase the traffic to your website.

Optimize Image Title

The Image Title explains the images to the Search Engine and user about the image. WordPress automatically considers the image file name as the image title.

Image Titile

If you want to change the Image Title, simply click on the image title and change it as you required for your image.

Include Caption

Image captions or the text that immediately appears below the images, could not have an immediate influence on Search Engine Optimization. However, the captions are visible and they can enhance the website experience in contrast to file names and alt text. Enhancing user experience and engagement metrics can indirectly improve SEO with the addition of captions.

Align the Images

The Alignment of the image is more important on the website. After updating or adding the images in WordPress, the images are not aligned properly. Click on the image, and click on the Edit option available at the top of the image.

Image Alignment


The Image Setting displayed is shown above. In that Align the image according to your requirement and you can also able to size the images.

Use Unique Images

Writing unique content can increases the chances of getting a high rank in the
Search Engine. At the same time, using a unique image that has not appeared on other websites is needed to get a high rank in the search engine. And also, don’t repeat the same images that are used on the pages of your website.

Add Structured Data

Addition of the Structured Data on the Images makes the Search Engine make your image get a high rank and it helps the websites like e-commerce and shopping websites to display the image with structured data.

Use Site Maps

In order to indicate to Search Engines such as Google and other popular Search engines how your site’s material or structure is organized, Search engines define a site map as “a file where you can list the web pages of your site”.

In other words, it’s a file that includes a map of the material on your website. Site maps are a crucial component of SEO since they inform search engines about the pages and organizational structure of your website. Include them in your site map to make sure that infographics, photos, and other types of images are seen by search engine crawlers. Include the title, description, URL, and caption for each image entry.


From the above content, hope you may learn about the process of optimizing the images for the websites. It also describes the factors that include while doing image optimization. Follow the steps and procedures and get a high rank in the Search Engines.

Dinesh Kumar VM

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