What is Google Data Studio? & How is it applicable to SEO?

What is Google Data Studio & How is it applicable to SEO
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People used to spend days exporting, filtering, and formatting data in Excel in the past. Thankfully, those days are in the past. But, without a doubt, Google Data Studio is the cause of it. Every piece of data is made applicable by Data Studio, a service provided by Google, making accessing and sharing reports much more accessible. This blog contains detailed information on Google Data Studio and its helpful ideas for SEO.

What is Google Data Studio?

What is Google Data Studio?

Google Data Studio is a free tool for designing stunning, adaptable, dynamic, and responsive dashboards. Anybody can generate and comprehend the reports since it is possible to build panels from templates, utilise the broadest range of graphs, maps, and tables, apply your brand identity, and use other resources in a user-friendly manner.

With the help of the Business Intelligence tool Google Data Studio, businesses can turn unprocessed data into strategic insights. Google Data Studio collects measurements and indicators through data visualisation to help businesses take fewer risks and accomplish their objectives by supporting decision and strategy-making.

Google Data Studio is a Google Marketing Platform toolset, which also includes several other tools to support the marketing of both small and large businesses.

Why Using Google Data Studio is Important?

Among the tools, you can use for business analytics is Google Data Studio. To provide insights and support decisions, it is crucial to combine data from several sources and centralise them on a single platform.

With the use of Business Intelligence tools, you can get a comprehensive picture of how SEO marketing is doing across all channels, not just one or two. In addition, team members can generally modify the view with many features and work together to edit and interact with reports.

In specific ways, Google Data Studio stands out. The most significant benefit is that it is a free tool with many capabilities available only in commercial tools. Additionally, it is a quick and simple option that will help you save time when reporting. You don’t also need to have specialised skills in BI, technology, or design to produce effective reports. Finally, in contrast to other platforms, it has a shorter learning curve.

Additionally, Google Data Studio provides connectivity with several additional platforms. This connectivity is even more accessible and effective when using Google-owned technologies, such as Google Analytics, Google Ads, and Google My Business. Therefore, trying out Google Data Studio and discovering what advantages it might bring to your company is worthwhile.

How is Google Data Studio helpful for SEO?

How is Google Data Studio helpful for SEO?

Google Data Studio is helpful for a variety of business purposes. Business intelligence must, after all, be present in all areas and part of the teams’ everyday activities. Here, we concentrate on digital marketing, which requires consistent data to comprehend the industry, develop better tactics, and enhance campaigns.

But since they also need to monitor performance data to direct their goals, departments like sales, finance, people management, and business administration also profit from the platform. Let’s list out the primary uses of Google Data Studio.

To Analyse Data

In Google Data Studio, reports and dashboards are primarily created for data analysis. However, a platform that compiles data from several sources is essential for marketing analytics since it enables more in-depth analysis.

With the help of this tool, you may assess information from your website, e-commerce sales, paid media performance, social media engagement, and the expansion of your competitors, among other things.

To Monitor the Performance

To Monitor the Performance

You may also track your strategy’s performance indicators using Google Data Studio. For example, the entire team may monitor marketing performance throughout a campaign and tweak its components for improved outcomes. And since data is updated every second, you can do this in real-time and make swift changes to your campaigns.

For Displaying the Results

Reports from Google Data Studio are incredibly visual, interactive, and simple to comprehend. As a result, you may use them to demonstrate the success of campaigns and strategies to demonstrate the worth of digital marketing.

Google Data Studio dashboards can be distributed to the team, management, and clients. They can alter the date ranges, filter the data they want to view, download, and interact with the graphs, among other things.

Benefits of Using Google Data Studio

  • Simple reporting and a more straightforward setup.
  • Produces unique and exciting reports.
  • Combines data from various sources into a single report.
  • Simplifies sharing and teamwork.
  • Free of charge, up to five customised reports can be made.
  • Connects the user to over 150 data sources.
  • Effective campaign monitoring
  • Shortens the reporting turnaround time.

How To Use Google Data Studio?

How To Use Google Data Studio

You must first sign up for a Google account to utilise Google Data Studio. The next step is to select the data system and establish a data source to sync it with the studio report. To accomplish this, you must authorise and grant the data studio permission to sync. Finally, you can examine the data and choose whatever metrics and pieces of information you want to visualise and present in the data studio source report after Google Data Studio has collected and synced the data from the system source. For instance, metrics like impressions, click-through rate, views, cost per click, and the like will be essential to provide if you are creating a report on the performance of an ad campaign.

You can use a template as a starting point or develop a bespoke report using the data studio report’s blank canvas. Then, you may choose how your data will appear and use one of the following representations to do so:

  • Graph bars
  • Time series
  • Pie charts
  • Geo maps
  • Texts
  • Images
  • Shapes
  • Tables
  • Scorecards

To make these graphics more appealing, you can alter how your measurements will appear and use different fonts and colours. To space out your presentation, you can add as many sheets as necessary to the report.

Conclusion

Thanks to Google Data Studio, personalised report creation doesn’t have to be time-consuming. Moreover, because you’ll be able to evaluate and interpret the rich data more effectively, it can also assist you in developing customised marketing efforts.

You need a method for performing relevant data analysis because it’s essential to developing a successful marketing strategy. Again, Google Data Studio can be of assistance.

Dinesh Kumar VM

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