Basics of On-Page SEO

Basics On-Page SEO:
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Basics of On-Page SEO

On-Page SEO is a process that optimize the parts of webpage of the user which includes the update or improvement of the content, title tags, internal links of a webpage to get higher rank on the search engines for getting more search engine traffic. On-Page SEO also known as the changes or modification that are made to the webpage.

Importance of On-Page SEO

When the user has entered the keyword on the search engines like Google and other On-Page SEO cues, at first it checks the keyword given by user, and it gives the page which is relevant to the user’s keyword in the search intent.

Importance of On-Page SEO

Most of the search engines pay more attention to On-Page SEO signals, while ranking pages according to the user’s keyword. The often changes in the algorithm of Google is happen and at the same time it gives priority to user experience.

To optimize user content for On-Page SEO

Optimization process starts by indexing the webpage according to the user keyword by crawling or assessing pages on the web. After the keyword entered, the search engine decides to index a page and it does not guaranty to display all the pages. The index page will show in the basis of the ranking.

Creation of unique and optimized content

Creating high quality content is the most important method int the On-Page SEO. At first the keywords to the relevant topic takes place by using a tool and some of the keyword tools are Canva, Word Stream etc.

The keywords are listed to the user depending on the word user had entered, and the keywords are sorted by its Search Volume.

The Keyword Difficulty level (KD%) is also important to remember while selecting the keyword by considering the Search Volume.

The other important part is the Longtail Keyword.  The use of a Longtail keyword is useful for the content while it has low KD level and also lower Search Volume.

Meanwhile in the creation of unique content, a few things to remember is

  • The search intent of your keyword matches with the content.
  • The content should satisfy all the queries of the user.
  • Addition of visual content to get the information easily.

Keywords Placement

Now we have a keyword to the content. After keyword completion then its time to place it at the correct place. Every time the search engines scans the content of the page whether it matches with the topic that is entered by the user.

The some of the place of inclusion of the keywords are

  • Heading 1
  • First paragraph
  • The sub headers

Title Tags

The indication of the title of a page using a piece of HTML code is known as Title tags. Title tags are nothing but it is shown in the Search engine other social media platforms.

Meta Description

An HTML element which is used for the description of the webpage content is called as Meta Description. It is also known as a deciding factor to the user whether to choose your page or another page.

Optimize URL’s

The usage of a keyword relevant to the content of your page in the URL creates more traffic towards the page.

Addition of Internal and External links

Internal links also known as Hyper link, which navigate the user from one page of content to another page on the same site. Whereas External links is same as the addition of Internal link but here the user can navigate from one page to the other page on the different site. 

Inclusion and Optimizing Images

Increasing the search engine ranking is also done by using the images under the method of Image optimization. For optimizing the image Alt text is used which is the writing description of an image.

Inclusion and Optimizing Images

 Optimize for User Engagement

The search engines also rank the page by the time spent by the user. If the user spent more time on your page the ranking gets increased. It can be determined by two ways they are Dwell time and Bounce rate.


The entire basics and the functions which are considered while doing On-Page SEO is explained clearly and from the above information the working on On-Page is made ease.


Dinesh Kumar VM

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