WHAT IS LINK BUILDING?
Link building, is the process of getting the other websites to link back to your website. All marketers and the business owners should be interested in building a links to drive referral traffic and then increase their site’s authority. Google’s algorithms are the complex and always evolving, but the backlinks remain an important factor in how every search engine determines which sites rank for which keywords. Building links is one of the main tactics used in the search engine optimization because links are signal to Google that your site is a quality resource worthy of citation. Therefore, sites with more backlinks are tend to earn higher rankings. There’s a right way and the wrong way. However, to build the links to your site. If you are care about the long-term viability of your site and the business, you should only engage in the natural link building, meaning, the process of earning the links rather than buying them or otherwise achieving them through manipulative the tactics like Black hat SEO. Here we will see dos and don’ts of the link building,
DOs OF LINK BUILDING
Here we will see the important factors that will do to create a quality link building in SEO.
CREATE QUALITY CONTENT
If you want to generate a more quality links to your site then make sure that you produce the content which is highly qualitative and the authentic in nature. When you can produce keyword-focused, topic-focused and unique contents then you’re likely to generate links from the other pages as you’re an authority of that particular topic.
GET RELEVANT AND QUALITY LINK
Getting relevant links from the relevant pages is your only priority. You need to check which site is ranking on top results because that is your target point. So gain links from the reputed and popular sites such as Entrepreneur or the popular news source.
CREATE NATURAL LINK
Best way to generate the external links to your company’s page is by producing best content possible. By producing keyword-infused, the topic-focused awesome content, you are likely to generate the links from other pages purely because you are source of authority on a topic. Create user friendly link that will related to the content and the topic. This will be more useful for users to read the content of our website.
SELF BUILD LINKS
You can also self-link to your content by commenting on the blog posts, signing guest books, and interacting with the other relevant content. These kinds of links are considered as the low-value by Google, but that doesn’t mean that they are worthless. These may be low value but definitely count for something in the terms of number links on a page.
GENERATE GUEST POST LINK
Guest post is a post on website which is written by the experienced blogger. Guest post link is very powerful links for your site. You can also ask guest blogger to provide you backlinks.
ATTENTION FROM NEWS OR PRESS
Newsworthy content is great to gain industry and the press attention. By writing about something controversial or the relevant content, even about the release of a new product or the service, you can generate the links.
DON’TS OF LINK BUILDING
Here we will see the important factors that we will don’t follow in creating a link building in SEO.
LOW QUALITY LINK
You want to build as many backlinks as possible but wait for a while. For increasing the number of links to your site you might get be penalized by the Google because sometimes webmasters use low-quality or spam links to the site which will creates trouble and gets penalized by search engine from ranking.
USING UNNATURAL ANCHOR TEXT
Anchor text refers to the blue text that will carries the link to your target page. The word you might choose for the anchor text affects user behavior when they are about to click on that. Using unnatural and the irrelevant anchor text may be confuse the readers and they may not be feel like clicking on that site.
Cloaking refers to presenting the different URLs or content to the search engines and the human users. The purpose of this practice is to deceive the Google so it displays page when it wouldn’t otherwise be displayed. It’s a black hat SEO technique and also violation of Google’s Webmaster Guidelines since it will makes the users see different results than they expected. While it will be help you to rank your page for the certain keyword, you will soon start seeing the ranking decrease as the punishment from Google.
PAY FOR LINKS
You can buy or sell the links that have a no-follow attached, which attributes that this is paid-for, whether it be an advertisement or you don’t be trust it. So definitely looking into those and then understanding how that works.