WHAT IS LSI KEYWORD?
LSI stands for the Latent Semantic Index. This is computer program that is designed to learn a wide variety of synonyms based on context. It’s a method that uses the mathematical techniques to find the difference between the words and the concepts in the website content. In term of SEO the LSI keywords are the search term related to the main keyword. They will you’re your content to add more context to make it easier for the both user and the search engine. The majority of the LSI keyword is related to the main keyword.
Here are the some example of LSI keyword as main keyword is “LSI keyword”
- Example of LSI keyword
- How to use LSI keyword
- How to relate the LSI keyword in SEO
- Tools to find LSI keyword.
BENEFITS OF LSI KEYWORD
There are more benefits using the LSI keyword in SEO by following the Google algorithm. It will relevant to the content and explain what the page is about to the user and the search engine. Here we will see some few benefits of the LSI keyword in SEO.
- Boost our ranking in search engine- The LSI keyword throughout the content will boost our search engine and increase the ranking process.
- Semantic keyword improve your content relevance- Adding related keyword is used to avoid the keyword stuffing because if you use the main keyword throughout the content it will be considered as the keyword stuffing. This will be related to the content and avoid keyword stuffing.
- Related keyword increase the search volume- LSI also helps to provide a better search experience on user such time spend on the page and bounce rate.
HOW TO USE LSI KEYWORDS IN ON PAGE SEO?
In early days Google crawlers will automatically find and scan websites by crawling from one page of website to the connected page. As the crawler will look at the page to scan the keyword. For example if you set a keyword” how to optimize the alt tag” the crawler will check “optimize alt tag” in the entire site.
USE IN TITLE TAG
Often, LSI keywords are the long-tail keyword versions of your main keyword. For example, if your main keyword is the “SEO uses,” one of your LSIs is the “SEO uses and tricks.” In this case, it’s better to use LSI keyword in the title. This will be help you to rank for both keywords “SEO tips” and “SEO uses and tricks”.
USE IN META DESCRIPTION
Use LSI keywords in your Meta descriptions to draw attention of the searchers. Avoid hurting readability of your Meta description by stuffing a too many keywords, as Google might consider that the bad practice.
INCLUDE IN HEADER
Article subheadings (H1, H2, H3 tags) should have been some of your LSI keywords. Google pays the special attention to the headings of any page. LSI keywords may be help you decide how to break up your content into the smaller sections. Sometimes your LSI list will be contain a word that is relevant but it doesn’t fit in your existing article. In these cases, you may be create a new section in your article focused on that keyword.
USE IN ANCHOR TEXT
Optimizing your anchor texts for single keyword may be risky for your SEO. For example, if you publish the guest posts on the different sites and always use the keyword “web design company” to link back to your site, it will be tough to rank for the other related keywords. To get the best SEO value, you should also be use the LSI keywords such as “web development company” or “web design service” in your anchor texts.
USE IN FIRST HALF OF THE CONTENT
The more important keyword is, the sooner it should be appear in your content. Try to have your main keyword in first line. Then, use a most important LSI keywords within a top 50% of your article body. You might be need to change your article structure to achieve this.
CONTEXT AND READABILITY
Some bloggers add the LSI keywords without any context. This is the mistake. LSI keywords can be help quality content will rank better. However, randomly placing them in the content won’t do any good. Using the closely related keywords too many times can be hurt the readability of an article. After you optimize an article using the LSI keywords, read it over carefully. If any sentence will sounds unnatural, or if placement of the keyword makes a sentence awkward, remove the keyword. Rewrite the sentence or write the new sentence or paragraph if necessary.