A key component of conventional growth marketing is content syndication. It always has been. Until now, the content formats that power it as well as content syndication strategies have evolved over time. The only type of content that had ever been syndicated was blog articles. Now, nevertheless, a variety of content is syndicated. Also, even though SEO has improved over time, syndication is still crucial.
How about content syndication, even so? Why is it significant for SEO? What are its benefits and drawbacks? And how to do content syndication successfully? You might have some serious concerns about these. All of these topics and more will be covered in this article.
What is Content Syndication?
Publishing your online material on a different platform is known as content syndication. The main purpose of content syndication is to increase your website’s visibility by reaching a broader audience through a third-party website. It can also be applied as a growth hacking tactic to reach more people and increase brand recognition.
How is Content Syndication Different from Guest Posting?
In simplest terms, content syndication is a method of republishing your material. On the other hand, guest posting entails placing your own original content on other people’s websites.
The fact that content syndication is expandable gives it a significant edge over guest posting. Basically, all you have to do is create a blog article and publish it there. Afterward, you can syndicate that blog post over a number of different websites or blog networks. Whereas Guest postings are not scalable. The article you create as a guest for a well-known blog in your area will remain there. You won’t be able to publish it somewhere else anyway. In comparison to guest posting, content syndication is more scalable.
Importance of Content Syndication
One way to approach content syndication is as a barter system. The reader of the third-party platform receives beneficial, free content. The content developer also gains access to a larger audience. Popular media outlets provided syndicated content from freelancers and smaller publications on their internet even before digital marketing gained popularity.
With content syndication, freelancers and smaller publications were given credit for their work while these major sites avoided having to spend money on the resources needed to generate content. For a variety of reasons, including increasing website traffic, generating leads, building links, etc., the publisher and content author do it.
How is Syndication Differ from Plagiarism?
Syndicated material is not a separate content format in and of itself. It basically duplicates the material you’ve already written. Syndicating content is significantly different from plagiarism. When you copy original content from a website and republish it elsewhere without providing credit to the original author, you are considered to have plagiarised the work.
The original post’s publication location is made explicit in syndicated content with a comment like “Published originally on website name on a date”.
Benefits of Content Syndication
Businesses that have syndicated their content have benefited from excellent product coverage and a rise in the number of reviews. There are definite commercial advantages to syndication in addition to increasing the number of people who see your work.
The benefits are:
- Content Exposure: It optimizes the visibility and exposes the content to more viewers and readers to get more traffic toward your content.
- Lead Generation: It is an effective strategy to syndicate the content to prospects’ information that you can use later for converting more customers.
- Link Generation: Whether it be articles, videos, or graphics, content syndication platforms can publish your work and give you credit by connecting back to it.
How Does Syndication Affects SEO?
It’s possible for the syndicated content to rank higher in the SERPs than your original content when you syndicate it on a third-party website. Google will always display the version of your content that we consider is most suited for consumers in any given search if you syndicate it on other websites; this version may or may not be the version you desire.
Some marketers think that syndicated content may be viewed by Google as duplicate content and may consequently affect the ranking of your original page.
But that’s not the case. When syndicating the information, make sure to include a clear link to the original post to prevent receiving duplicate content penalties on your website. In order to give the search engine enough time to recognize the original post, it’s also a good idea to hold off on syndicating the content for a few weeks or months.
How to do Content Syndication Successfully?
Although content syndication may seem to be every content marketer’s vision of the future, Syndicated content can be misinterpreted as duplicate content, as we’ve seen above. This has numerous negative effects, including harm to your SEO and online reputation.
Let’s look at the procedures you may use to successfully syndicate content in order to avoid such circumstances.
Your brand awareness revolves around the creation of content. Only when you’ve produced some material can you syndicate it? Also, you must make sure that the information you publish is of really good quality if you want to syndicate it on platforms with great authority.
Prior to writing, concentrate on the contents:
You should also focus on the proper content syndication strategy and your content ensures that Syndication platforms requirement and stands out on those websites to achieve your goals.
Reach out to the Right Platforms
It is not sufficient to just produce quality content; you also need to syndicate it on the appropriate channels. Examine the media that your target audience reads. Focus on collaborating with sites that have a greater audience than your own when syndicating material. Ensure that, these partners in your industry have made a name for themselves as leaders. Their collaboration will assist you in enhancing the image of your company and establishing your position as a thought leader in the industry.
Once you’ve identified publications that can assist you in reaching your target market, closely inspect them to understand their writing style and the kind of information they provide on their websites. Send a highly personalized approach message to those sources for publication chances to inquire about syndication potential.
Use Appropriate Methodologies for Content Syndication
To indicate to the search engine about your content is syndicated not plagiarized, follow the steps to achieve,
- Rel=canonical tag: On the URL of the syndicated content, the “Rel=canonical” tag should be present. Hence, the search engines will be properly informed that the page they are crawling is a syndicated one.
- Meta noindex tag: Similar in functionality to the Rel=canonical tag, the meta noindex tag completely excludes the noindex page (the syndicated page) from indexing. Only once you’ve indexed it can search engines find your content. You are instructing the search engine not to index your syndicated page when you employ the no index tag.
- Regular Backlinks: With this technique, just a piece of your original content can be syndicated because it is backlinked from the syndicated post. In order to access the whole post, readers of the syndicated piece must click on the link to your website.
Track your Content Performance
To produce high-quality leads from your syndicated material, you must analyze and improve it.
Pay attention to the following to understand lead quality:
- Engagement Rate: The number of leads that your sales representatives can connect with or engage.
- Qualification Rate: The percentage of leads that qualified according to the lead qualification criterion.
- Conversion rate: The rate at which qualified leads to go through the sales pipeline and become customers.
- Win Rate: The percentage of opportunities that result in promotions.
Evaluate and Improve
Any campaign should aim to evaluate results and enhance them by iteratively improving your strategy. The return on investment (ROI) you earn from content syndication is the real indicator of success in this field. Keep track of it, try things out, and if they work, do it again with more publications. You can scale your syndication approach with the aid of this.
Ensure that your online content gets syndicated correctly and on the appropriate websites. Failure to do so will prevent you from taking advantage of the many benefits of content syndication and may even result in more loss than gain. You have the information, the resources, and the advice you need to get going with this post. In order to expand your content marketing plan and develop your brand, go ahead and syndicate your content.