WHAT IS PRESS RELEASE?
Press release submission is important part of the SEO and can be the great way to get your business noticed. A press release is the written communication that will reports the newsworthy information about an event, product, or service. It can be used to announce the new product, feature, or event. Press releases should be written in the professional tone and also include accurate information and the facts. Press releases should also be optimized for SEO to maximize potential of being found in online. Press releases are typically distributed to the media outlets and journalists in an order to get maximum exposure for the news they are announcing. This will be the great way to generate a new leads, increase brand awareness, and also build relationships with potential and existing customers. To ensure that the press release reaches the right audience, it should be distributed through press release distribution service.
HOW TO WRITE A SEO FRIENDLY PRESS RELEASE?
OPTIMIZE THE FRIST 250 WORDS
Make sure that you will meet of your message within the first 250 words of your content. There are two reasons for this, first, it’s important to that you have the relevant content up front, because this will make it easier for the search engine algorithms to easily understand your press release. Additionally, you want to make sure that you are providing the readers with the relevant information giving to your message and also keeping the reader’s interest to continue through the entire release.
CREATE WORTHY TITLE
Like writing the blog or article, titles can be make or break your press release. Worthy or catchy, titles help to creating the interest and clicks onto your page. Not only the titles help with initial traffic generation, but also they can be extremely helpful when you starting distribution. Sharing a press release with the catchy title to the right sources and the right audiences can increase your press release reach.
INCLUDE KEYWORDS
Keywords included in the Press Release will help Google search engine to recognize your content to be relevant to your targeted search query. So, keywords are the important for your business and according to a statistics the keyword play an important role in search engines. Don’t stuff the keyword in the press release, this will considered as the spam content.
ADD HYPERLINK
The hyperlink is specific keyword that is highlighted in the press release announcement that could be the anchor text for your external linking with the other content of your website.
ADD VISUALS
As the SEO gone, the elements of content can be highly affect the senses of the human being allowing your optimized content, in this case, the Press Release must be contain a picture or short video that tells a story of your content.
OFF-SITE CONTACT
At the end of your press release, be sure that to provide your company and the contact information, providing links where appropriate manner. Keep in mind that some sites are displaying your press release may not be allow this, but it’s good to have this information as in many sites will point these will links back to your site.
IMPACTS OF PRESS RELEASE IN OFF PAGE SEO
Press release advertising some new and the exciting fact of your business is a great way to generate the leads. But there are even more benefits to creating the press release.
QUALITY BACKLINKS
Distributed correctly, press releases can be help you to get noticed and earn the high-quality links. The more press releases are distributed, the better, and a more valuable your company will be.
ORGANIC TRAFFIC
Some will say that this is the most significant SEO benefit. Your PR will be distributed through the many different platforms, helping you to gain exposure and build the brand awareness for your company. If the news source, journalist, or the publication picks up your press release and covers it in to their publication, they may also offer the link to your website. This is a high domain authority and the relevant backlink that can be increase your traffic and improve your Google search rankings.
IMPROVE AUTHORITY AND TRUST
One of the three pillars of the SEO is authority. The distribution of the press releases on authoritative media sites can be impact your brand’s reputation and add credibility. Those news releases that are published on the authoritative media sites are likely to be shared on the other media sites, referenced in the relevant blog posts, and linked to the relevant websites.
IMPROVE BRANDING AND AWARENESS
By becoming an expert resource in industry, you’ll become associated with the quality content that can be help you establish your credibility. If journalists cover your press release, they’ll also mention that who you are. This can be help to increase your company’s brand awareness, as it will now be associated with publication that would covered the press release.
