WHAT IS ONE PAGE SEO?
On-page SEO, or an on-site SEO, is the process to optimizing the various front-end and back-end components of your website so that it will ranks in search engines and brings in new traffic. On-page SEO components includes that content elements, site architecture elements, and the HTML elements.
DO’S OF ON PAGE SEO
Here we will see what are the strategies will do in on page SEO.
RELEVANT KEYWORD IN CONTENT
Include keywords that are relevant to page. In other words, the words used in your content should be relate to the title of your page. Search engines will check the consistency, that’s why you need to use words wisely after the keywords research.
USE LONG TAIL KEYWORD
Keywords are essential for good SEO. When you include the specific keywords in your web content, you aim to get your content ranking to those keywords. When you target keywords, they should be meet two specific criteria. First one is high relevance and next one is low competition. These types of keywords are known as the long-tail keywords Long-tail keywords contain more words, which gives more specificity. As a result, these keywords have a clearer search intent and also come with the less competition. So, instead of targeting a keyword like “Bat” try something like what kind of bat is best for cricket.
OPTIMIZE TITLE TAG
Title tags are critical because they’re main thing that will determine whether a user clicks on your content in the search results. You want to use the titles that draw users in — including the target keyword is one of the way to do that. Your title should be relevant to your content and the title should be in minimum 60 characters.
OPTIMIZE META DESCRIPTION
Meta descriptions play the important role in drawing users to click on your listing, while simultaneously informing the search engines about the context of your page. Try to write Meta descriptions that will convey the context of your page in under 160 characters.
USER FRIENDLY CONTENT
Creating a great user experience will give your website the competitive edge over others. Try to give your readers delightful reading experience. When the users search for any specific information with the certain keywords then they expect the content to be relevant and precise and if your content does not satisfy them, then it will increases the bounce rate.
Nowadays more people browse through mobile phones than desktops. It is therefore important to build the website that is optimized for mobile . Also, it is an important factor in getting the rank from Google. Providing the good user experience is the key and it should be given utmost importance.
USE IMAGES IN YOUR CONTENT
Use images, pictures and Graphics to improve your content’s quality. This will helps in increasing the probability of improving your website’s ranking on SERP. Google does not understand images, what it understands are tags, keywords you add with images. You can put long-tailed keywords to describe your images.
USE INTERNAL LINK
A vital role of SEO technique is internal linking, which will inserting connections between pages of your website’s content. It helps in better indexation and organic ranks by assisting search engines in comprehending the organization and hierarchy of your website. Use pertinent and the keyword-rich anchor text in conjunction with links to important, high-quality pages and the logical site layout to maximize the internal linking.
TRACK SITE METRICS
Once you have everything else in the place, keep up check with the site metrics that can help show you where to improve, like the following:
- Conversion rate
- Traffic flow
- Bounce rate
- Click-through rate
The easiest way to monitor your metrics is to use the tool like Google Analytics. When you set up Google Analytics for your site, it will provide you with access to a variety of metrics like the ones mentioned above.
DON’TS OF ON PAGE SEO
Here we will see what are the strategies avoid in on page SEO. This will also considered as the black hat SEO.
DON’T COPY OTHER WEBSITE CONTENT
Google’s web spider will crawls through every single data present on the Internet which means, if you copy-paste from somewhere else then the Google can easily find it and there is a possibility that the Google will treat it as a spam and remove it from the SERP.
Keyword stuffing involves over use of the keywords to try and obtain higher rankings. This strategy is the black hat SEO strategy because it goes against with the Google’s guidelines to avoid using it. Integrate your keywords into your content is organically if you want Google to rank your website.
If you have any duplicate content (content that is exactly the same as content on another site) expect lower rankings. Google’s crawlers don’t know the original from duplicate. It is estimated that the 50% of websites have duplicate content issues. If yours is one of them, fix duplicate content as soon as possible. Replace it with the completely original quality content.
USING PENALIZED WEBSITES LINK
Google is looking to rank authoritative and quality websites. This means that the content on your site will matters as does the content that you link to from your site. Your anchor text (the words you use to link to other sources) should be relevant to the content that you’re linking to. Unnatural language looks like spam to search engines and that will decrease your rankings.
SLOW PAGE SPEED
According to records, almost 80% of the users expect a speedy page loading experience of maximum of 3 seconds. In that way the website takes longer than 5 seconds to load, users are likely to hit back button. To save your website from going down in ranking, make sure you maintain a speedy loading site by compressing the images, minifying code, improving a server response time, limiting the redirections, etc.