WHAT IS TECHNICAL SEO?
Technical SEO is all about improving the website’s technical aspects to increase its pages ranking in the search engines like Google. Making the website faster, easier to crawl, and more understandable for the search engines are the pillars of technical optimization. Technical SEO is the part of an on-page SEO, which focuses on improving the elements on your website to get higher rankings in search engines. It’s the opposite of an off-page SEO, which is about generating the exposure for a website through other channels.
WHY SHOULD OPTIMIZE WEBSITE TECNICALLY?
Google and other search engines are want to be present their users with the best possible results for their queries in search result. Therefore, Google’s robots will crawl and evaluate the web pages on many factors following by the Google algorithm. Some factors are based on their user’s experience, like how fast a page will loads. Other factors help search engine robots to grasp what your pages are about. This is what, among others, structured data will does. So, by improving the technical aspects, you help search engines to crawl and understand your site. If you do this well, you might be get rewarded with the higher rankings or even earn yourself some rich results.
TECHNICAL SEO STRATEGIES
Now you will know what technical SEO and now we will see how to use in the websites to get optimized. Here we will have some strategies to follow in technical SEO.
USE A PREFFERED DOMAIN
When setting up your website or the blog, you need to specify your preferred domain. By doing so you instruct the search engines as to which variation of the domain you want to use throughout the lifetime of your website. A website by default is the accessible with www and without www in front of the domain name. this will used to increase the domain authority.
OPTIMIZE ROBOT.TXT FILE
Robots.txt is the text file working in the root directory of your website that will gives instructions to the search engines as to which pages of your website they can crawl and add to their index. The format of this file is very simple and in the majority of the cases, you don’t have to make any changes in it.
OPTIMIZE YOUR URL STRUCTURE
The next item in your technical SEO audit list is to work with the URL structure of your website. By URL structure we mean that the format of your URLs. Best SEO practices show in the following about URLs:
- Use a lowercase characters
- Use – to separate the words in the URL
- Make them short and related to your website
- Avoid using the unnecessary characters or words
- Use your target keywords in URL without keyword stuffing.
The structure of the website is a very important SEO factor for many reasons. Users are more likely to stay on the website longer and find out what they want is faster and search engines can understand and index the website easier. A big mistake many webmasters make is that in their effort to optimize their websites for the conversions, they forget about the navigation and site structure and they end up with the damaging their SEO.
Structured data is gaining more and more importance in last few years because it is heavily used by the Google in Search Results. In simple terms, structured data is code you can add to your web pages that will visible to the search engine crawlers and helps them to understand the context of your content. It’s a way to describe your data to the search engines in a language they can understand.
OPTIMIZE 404 PAGE
A 404 page will shows to users when the URL they visited does not exist on your website. Maybe the page was deleted, the URL changed or they mistyped the URL in the browsers. Most modern WordPress themes will optimized 404 pages by default, if not you can easily make your 404 page SEO by using a plugin or editing your theme templates.
OPTIMIZE XML SITEMAP
XML sitemap optimization is the simple, only include in your sitemap the pages that are important to your website. In the majority of cases, these are your pages, posts, and the categories. Don’t include in your sitemap tag pages or other pages that have no original content on their own. Make sure that your sitemap will automatically updated when the new page is published or when a page is updated.
The latest trend on the Internet is security of the user data. HTTPS is a known ranking signal and additional way to establish trust with the users. When you install the SSL on your server, your website can be accessed using HTTPS and not HTTP. This indicates that any information transferred between your website and the server is encrypted. Https will shows in the URL of your website.
Google mentioning the importance of speed in all the SEO recommendations and the studies confirm that faster websites perform better than the slower websites. Make your website will be in small size and optimized for the page speed.
REGISTER WEBMASTER TOOL
To carry out most important technical SEO tasks, you need the help of webmaster tools. Webmaster tools provided by the search engines and can be used to optimize the website for technical SEO. The most complete set of tools is Google Search Console, provided by the Google. With the Google search console, you can test your robots.txt file, submit a sitemap to Google and find and fix the crawl errors.