WHAT IS DOMAIN RATING?
Domain Rating (DR) is the metric that measures how strong a website’s backlink profile is. That is, it measures how many backlinks go to website from the other sites. Your DR will represented by a number between 0-100 that describes the quality and the quantity of your backlinks. The higher your number, then it will be better. All new websites begin at a 0. Highly reputable websites can be score over 90. However, your website’s DR doesn’t go up at just because you get the links from a large number of backlinks. The quality of these backlinks are matters too. While it can be the good sign for a website to have hundreds of the backlinks from varied sources, a website with the fewer links from a respected and trustworthy websites can have a backlink profile.
HOW DOES DOMAIN RATING WORKS?
Finding your domain rating score matters for the two important reasons. First, collecting as much data as you can be about how your site will be performs online is a great marketing practice. Second, you can be use that information to guide your content marketing and the SEO strategies. When you have the benchmark of your current performance, it’s easier to decide where you can want to go next. Two of the best ways to use the data like your DR score include:
Benchmarking your website against competitors: If your competitors have the higher DR score than your website likely have a better potential to rank in search. This information allows you to look a more closely at what your competitors are doing with their sites and then adjust yours accordingly.
Researching link prospects: In the age-old battle of the quality and quantity of the links, we now realize the both factors affect your performance on the SERPs. Using a metric like DR then helps you analyze your backlink profile and get a clear a picture of how many sites link to yours and which ones have a most authority
HOW TO INCREASE DOMAIN RATING?
Even though your DR score is not the direct ranking factor, improving your score shows that you’re doing a right work to gain better positioning in your industry or the niche online. When you see the improvement in your score, you can also assume that your SEO and the ranking potential are getting better
WORK ON BACKLINKS
Since DR is the link-based metric, the best way to increase your score is to increase your backlinks. Doing this the right way comes from developing the strong, white-hat link-building and the content marketing strategy. Find ways to increase your do follow links from the top-quality sites that have a high domain authority. Engaging in the content promotion like guest posting, sponsoring content, and the doing diligent keyword research are all ways to make good connections and increase the organic traffic to your domain. These practices increase your chance of getting a more backlinks to your site.
BUILDING GOOD INTERNAL LINK
Internal linking is the linking to other articles on your website from your blog posts. It’s essential for the two reasons. First, it helps the Google crawl your site more easily. Second, it keeps the readers on your website longer and the longer someone stays on your site, the more likely they will be convert into a customer or client.
CREATE BETTER CONTENT
When you develop the high-quality content, people want to link to it. Plain and the simple. If you put your time and the effort into keyword research, uncovering the search intent, and drafting the easy-to-read or watch a pieces that give your audience what they need, you’re going to get a more backlinks. Developing content that will makes your brand stand out from a competition and become a trusted source in your industry takes the care of most of the extra SEO work all on its own.
PERFECT THE SEO
Although DR calculates a solely based on the links, your backlink profile doesn’t exist in the vacuum. If your SEO stinks, your linking potential will suffers. Beyond securing the quality backlinks, you also need to focus on the other areas of SEO like search intent, internal linking, keyword usage, and the user experience. Make sure that your site is a mobile-friendly. Use social sharing buttons to make it easier for the users to link to your content on their feeds. Learn what your audience is looking for the online and develop a content to answer their questions or meet their needs.
COMPETITIVE RESEARCH
Remember, DR is the relative metric. Your ranking competitors are the factor in determining your DR score. You should be regularly audit your competitors’ SEO through backlink checks, keyword analysis, and the other competitive research tools to understand where the landscape is at any time.
DIFFERENCE BETWEEN DOMAIN AUTHORITY AND DOMAIN RATING
Domain Rating (DR) is the ranking metric developed by the Ahrefs which shows the strength of website’s backlink profile on a scale of 1 to 100. Domain Authority (DA), on other hand, is the metric developed by the Moz that is a predictor of how well websites will rank on search engines.
