WHAT IS DOMAIN AUTHORITY?
Domain authority, often referred to as the DA, is a metric developed by the Moz. The scores range from 1 to 100 and aims to predict how likely the website is to appear in a search engine results pages (SERPs). When discussing the domain authority, it’s important to note that it isn’t the ranking factor. In other words, Google doesn’t use it to decide how high the website appears in the search results. However, the domain authority is still an important metric. These scores provide the good insight into how likely the website is to rank, with a website sporting the lower domain authority less likely to appear in results than one with a higher domain authority. So, while DA isn’t the measurement that can directly improve the rankings, it does allow a current performance to be assessed and compared to the competitors, because it’s so useful in the SEO.
HOW IS DOMAIN AUTHORITY SCORE CALCULATED?
Authority Score is the result of a calculations that uses AI and the machine learning to measure a domain’s authority based on the three facts.
Those three are,
- Link Power: quality and the quantity of link building.
- Organic Traffic: estimated monthly average of the organic search traffic
- Spam Factors: indicators of the spam or natural link profile
Each fact has the different weight on the score. Link Power holds a most weight. Organic traffic holds a next heaviest weight.
The Spam Factors metric is actually made up of the six checks:
- No organic rankings on the SERPs
- Unnaturally high % of the do follow domains
- An imbalance between the links and organic traffic
- Too many referring domains with a same IP address
- Too many referring domains with a same IP network
- Presence of a another domain with the identical backlink profile
If we detect the one of these, it subtracts the points from a domain’s final Authority Score. The score is measured on the scale from 0 to 100, with the latter being a strongest. The final score is measured in relation to a most authoritative domains.
GOOD AUTHORITY SCORE
To rank the website domain authority consider that:
- Scores between the 40 and 50 are considered average.
- Domain Authority between the 50 and 60 must be rated as good.
- Scores above 60 rate Domain Authority as excellent.
It is also the important to acknowledge many different contexts when evaluating DA. One of them is the average DA in your industry or a DA of the pages ranking for one specific term.
HOW DOMAIN AUTHORITY HELPS IN SEO
This need for constant monitoring and updating is a very common for SEO. There is always room for the improvement, and if you don’t work on it, your site will be likely lose the ranking positions.
GOOD RANKING
Every company wants its website to be appear in the first results of Google’s SERP. Achieving this position will requires the consistent and organized the SEO work. Although these efforts, DA helps to monitor a progress made. The higher score, the more likely you are to achieve the good position on the SERP. However, keep in the mind that your competitors are also working to achieve same.
SEO WORK PARAMETER
Work on the SEO will be never stop being important. Google’s algorithms constantly update their parameters, so improving your site must be the continuous process. When you know how to answer a question “what is a good domain authority”, it is because you keep the DA under control. This work is essential to ensure that your site not only to ranks but also achieves good positions.
GOOD COMPARISION
One of a main advantages of measuring the Domain Authority is that you can analyze your competitors. Just as you can also analyze your URL, you can be analyze the companies competing with you in the marketplace. This comparison basis helps you need to understand how hard the marketing team has to work and what efforts they need to apply.
HOW TO IMPROVE DOMAIN AUTHORITY?
Some main issues have the major impact on your site’s Domain authority rating. Below we will be show you what they are and how you can be improve them.
TEST THE RESPONSIVENESS OF WEBSITE
Websites need to run smoothly on the every device of access including a mobile. A responsive website is more likely to be offer the satisfying experience to all the users, regardless of whether they are on the smartphones or tablets. One of the Google’s ranking factors is responsiveness. So, if your site can be adapt to any type of screen, certainly this will be have a good impact on your SEO.
ENSURE THE PAGESPEED
Quick page speed is another key parameter for the sites with good Domain Authority in search engine. Therefore, monitoring this loading time is the fundamental as a continuous task. To do this, use the specialized tools such as the Page Speed Insights.
GET BACKLINKS
Backlinks are the essential to building an awesome Domain Authority for your website. You just need to be careful about how you can get these links. You must naturally earn the links, always in mentions or the partnerships with companies in the same industry. A high-quality link profile will be fundamentally impact your site’s DA, since this is a main factor considered in the score.
GET GUEST POST
Guest posts are also the great strategy to exchange backlinks with reputable companies in your market. This way, you link your brand to other businesses that you have the good Domain Authority. You must make these connections in the partnership format. This exchange of the posts helps you to capture the authority of another company and bring that to your audience.
