WHAT IS GOOGLE KNOWLEDGE PANEL?
A knowledge panel is an information box that will displayed on the right side of Google’s SERPs. It contains the information about search query that Google recognizes as the peoples, places, organizations, things and is designed to offer the quick snapshot of the information related to the topic. It is one of the Google’s SERP features. These panels are generated automatically and also powered by Google’s Knowledge Graph, with the information obtained from the various sources across the web. You’ll notice that not all the search queries will return a knowledge panel in SERPs. That’s because of knowledge panels are reserved for so-called entities or identifiable things – such as businesses, people, places, animals, plants, movies, and books etc.
HOW TO GET GOOGLE KNOWLEDGE PANEL?
Here are the few steps to get the Google Knowledge panel from the Google.
GOOGLE YOURSELF
First, you need to Google yourself to see where you will stand. If you already have the existing but possibly inaccurate or outdated knowledge panel. Then so, you’ll also Claim this knowledge panel to the Google.
GET INTO GOOGLE KNOWLEDGE GRAPH
If you don’t have an existing knowledge panel, then you will need to get into Google’s Knowledge Graph. To do this, make sure that the Google can find a lot of external information about you. You want the any given search query about you to show information from the multiple sources, not just your own website.
BUILD UP NETWORK OF SECONDARY SOURCES
To work on your notability, start building the network of secondary sources and also outside coverage. This could be from sources such as the local newspapers, professional articles, or the podcasts. Note that this doesn’t include the press releases, as those are the self-published. You will need a significant amount of the coverage. Wikipedia doesn’t weigh for all sources the same, so one reference in the national newspaper may be enough. But the several articles and the local TV appearances might not be considered acceptable in other situations.
CREATE A GOOGLE BUSINESS PROFILE
As mentioned before, create the Google My Business Profile if you don’t already have one. Be sure to be update it regularly — add the fresh images, update your business hours, and also make sure everything is accurate.
After you’re verified, it only takes the few minutes to add your information.
UPDATE YOUR ABOUT PAGE
An About page on your website serves the lot of purposes. This page should be explain who you and your business are, what you will do, and highlight the important facts about yourself. “About page” also serves as “entity home” to add the structured data specifically for the knowledge panel.
ADD STRUCTURED DATA
Next, you want to add structured data — like that from schema.org — to mark up your website and optimize it for a knowledge panel. You’ll add different schema markups depending on if you’re describing an organization, brand, or person, so be sure to look over what type of schema markup you need to add to your website. To add structured data, you can use plugins if you use WordPress. You can also add it by editing the code in your website’s theme files if you know or want to learn how to use schema.
BUILD AUTHORITATIVE LINKS TO YOUR WEBSITE
Link building not only helps with the domain authority and traffic, but it also provides the context to search engines. Links also help the search engines to understand the connection between webpages and your brand. Backlinks also help the establish trust. It signals to the search engines that others trust you or your brand, so they are willing to link to you.
BENEFITS OF GOOGLE KNOWLEDGE PANEL
Business owners can benefit from the Google Knowledge Panel in several ways. Here we will see some benefits of the Google knowledge panel.
Increased online visibility: The Knowledge Panel provides a highly visible and the prominent space on the SERP, giving businesses greater exposure and also visibility to potential customers.
User experience: Users can get all the information they will need about a business without having to leave search results page, making experience more convenient and also user-friendly.
Increased website traffic: Knowledge Panel includes the website link, making it easier for the users to navigate to a business’s website, which can be lead to increased website traffic.
Enhanced customer engagement: The Knowledge Panel will includes customer reviews and the ratings, making it easier for the potential customers to learn about the experiences of others and engage with the business.
Competitive advantage: Having the Knowledge Panel can differentiate a business from its competitors, as not all the businesses have this feature.
Local SEO advantage: The Knowledge Panel is the essential component of the local SEO, as it displays the business’s address, phone number, and the map location, making it easier for the potential customers to find and contact the business.
Branding opportunity: The Knowledge Panel will allows businesses to showcase their brand logo, images, and the other visual assets, which can be help reinforce their brand identity and recognition.
