WHAT IS OVER OPTIMIZATION?
A website is over-optimized if the techniques aimed at for ranking high in the search engines harmed the quality of the site. In such case, visitors of the website will have the different experience. If the texts become hard or annoying to read, you’re probably stuffing them with keywords you want to be found on. If there are uncountable numbers of the links on your website and you’re probably trying to over-optimize the anchor texts. Search engine over-optimization is practice of creating too many SEO improvements to the point that the improvements begin to ruin a website’s ability to rank.
HOW TO AVOID OVER OPTIMIZING OUR WEBSITE?
Below are some of top things that the Google looks for when determining if the website is over-optimized for SEO and therefore not for the readers and this will be against the Google algorithm . If you’re doing any of following, it’s important to revert back to more natural practices as soon as possible.
NON RELEVANT KEYWORD
You should never try to rank the keywords that are not relevant to your article. Although the topic may be highly searched, this is not going to be help your conversion rate. Google takes all of keywords that you use across the entire domain into the consideration when it indexes to your site. Therefore, too much of content or keywords that are unrelated will be detract from the overall strength of the site in the SERPs. You absolutely need to focus on your niche that way you are ranking for correct topic.
LINK TYPE
If you have never built the website from the ground up, you may not be realize that there are hundreds of the different link types that can be built. Unfortunately, many times of people focus too heavily on the one particular link type over another and this typically leads to unnatural looking link profile. You will make your website to look as natural as possible, which can be happen if you attract a wide range of link types from many different types of sites. A few of these link types include the social network links, in-content links form the other websites in your industry and the links earned from other websites across the web.
KEYWORD DENSE URL
Some will choose to hyper-optimize the URLs instead of creating the healthy and balanced brand name. While choosing the domain with a ton of keywords sounds smart, it is actually placing you on the high alert for an over-optimization. Do not create the URL simply for its keyword value because your brand name is too important to be compromised by making it keyword. The best thing to do is to have been your brand name in your URL.
KEYWORD-RICH ANCHOR
Whenever, internal linking by using keyword-rich anchor text is bad. Anchors that use the exact URL of the destination or anchors that use keywords are a red flag in the Google’s eyes. The occasional anchor that will matches the URL exactly may be contribute to positive SEO, but if you are start doing this too much, you’re setting yourself up for the penalization. Ultimately, using the keyword-rich anchors begins to ruin your link profile because again, like all of other items on this list, they are not be natural. Your link profile is most important component of your SEO, so don’t make easy mistake in keyword rich anchor text.
POINTING ALL LINKS IN TOP OF THE PAGE
A strong link profile has the links pointing to deep internal pages as well as the home page. A healthy ratio is 1:1, or 50% of the links pointing to the deep internal links. Over-optimization will occurs when the Google search console themselves create the ton of links to their homepage or to main navigation pages like Contact Us, About Us or Our Services. You want to create the internal links, but you don’t need to point the links to these pages. You should actually aim to strengthen your link profile by pointing to the deep internal links.
OVER BACKLINKS
Building a too many backlinks too quickly looks suspicious to search engines, so, slow down. It is far more important to build the quality links at a slower rate until your site overcomes the Google’s trust barrier. Most experts put that the maximum number of links that should be built in the day at no more than 30-100, depending on your site’s industry, audience and the traffic levels.
CONTENT CREATION
When you are creating the articles for your blog, you need to be very careful of the over-optimization. Do not “write to the keywords or bots.” You should do your best to maintain the natural voice, and the only way to rank well in the SERPs is to build the content around a strict keywords. Thus, write on the topics that will involve your niche, but do not go out of your way to write the specifically to the keyword.
