WHAT ARE BACKLINKS?
Backlinks are the links from one website page to another website through anchor text. This backlinks will increase the quality and quantity for your websites in the search engines. Pages with the high number of authority and relevant backlinks will get a great position in search engines. Basically backlinks are the votes of another websites these will tells the search engine “this content is valuable and useful. Backlinks are the key ranking factor even though google updated their algorithms.
WHY BACKLINS ARE IMPORTANT?
Here are some important notes to why backlinks are important,
- Improve the ranking
- Helps Google to find new pages
- Send referral traffic to our sites
IMPROVE THE RANKING
Google consider backlinks as the most important for ranking factor. Because google views external links as a votes to our website content is good and useful. You can have the tons of low quality and spam backlinks will be not good for our websites. The 100 trustful and our business related backlinks are better than 1000 unwanted backlinks. Also 10 follow link is better than 100 no-follow links. So keep eye on choosing backlinks for our websites because unwanted backlinks are consider as a spam content websites.
HELPS GOOGLE TO FIND NEW PAGES
Backlinks also help google to find our content more easily. When google follows a backlinks to new page, it will crawls the page to discover all the links. So you should use the internal linking strategy because google can follows internal link to new pages. This the key way to Goggle understand your key structure. This will help to Google crawl and index those pages in search results.
SEND REFERRAL TRAFFIC TO OUR SITES
Referral traffic is a traffic from people who visits our website through backlinks in another traffic without searing our websites in Google. They were referred by the another source like backlinks.
There are few benefits of referral traffic,
- Increasing the brand recognition
- Introduction to the new audience
- Opportunities for the new leads
- Improving the authority from backlinks
TYPES OF BACKLINKS
There are different types of backlinks in SEO. Here, we will see about some important backlinks.
- Follow links
- No Follow links
- Sponsored links
- UGC links
- Editorial links
Follow link or do- follow link that helps in SEO by passing the authority to origin site to destination site. This passing the authority is called Link juice. Do-Follow links will helps to improve the domain authority or domain rating also improving the keyword rating. Follow link for our website will increase the domain authority and the website traffic.
NO FOLLOW LINKS
No follow link or link doesn’t pass the authority on to the website it is linking to. If you passing a by default it is a follow link. But in some time you doesn’t do that. Because if you passing a link to the competitors page you doesn’t need send any authority but only a context. For that time you will use the no follow links.
The goal of sponsored link is to increase the brand awareness, reach more clients and increase more conversion. It doesn’t help to get place in search engines. For ranking purpose editorial links are more powerful.
User- generated content are links let the Google know which link will created by user or customer.
Editorial links are link that you get by naturally without asking for that. If any websites links comes to the blog by considering this is a good resource. These links will be considered as the editorial links.
HOW TO GET A BACKLINKS TO OUR WEBSITES?
From writing a guest post to create a great content, there are many ways to creating a backlinks. Here, we will see about the some important topic to create a backlinks to our websites,
- Create a great content
- Create a guest post
- Analyze the competitors backlink profile
CREATE A GREAT CONTENT
One of the best way to create a backlink to make a good content that people wants to link with it. The content may be informative and useful to the user. For some time the competitors may take your content as a reference.
It will be beneficial to partner with the other business for guest post on each other blog. Therefore site exchanging guest post will provide one successful link to each other on their respective post.
ANALYZE THE COMPETITORS BACKLINKS PROFILE
This method is used to gain the backlinks what the competitors already have. Also if you create a great content than the competitors you will earn the more than their websites.